Privacy Policy
Last Updated: 2026
Akelalt Ltd ("we," "us," "our," or "Company") operates akelaltd.com (the "Site"). We are committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, and other information you voluntarily provide when contacting us or subscribing to our newsletter
- Technical Data: IP address, browser type, operating system, referring URLs, and pages visited
- Cookies: Data collected through cookies and similar tracking technologies
- Usage Data: Information about how you interact with the Site, including time spent on pages and clicks
How We Use Information
We use the information we collect for the following purposes:
- To analyse Site performance and user behaviour through analytics
- To track affiliate commissions and referrals to casino and betting partners
- To improve Site functionality, user experience, and content
- To send you updates, promotional content, and marketing communications (where permitted)
- To comply with legal obligations and enforce our Terms of Service
Cookie Policy
The Site uses cookies and similar technologies to enhance your browsing experience. We use the following types of cookies:
- Essential Cookies: Required for Site functionality
- Analytical Cookies: Help us understand how visitors use the Site
- Affiliate Tracking Cookies: Allow us to track referrals to partner casinos and betting sites
- Marketing Cookies: Used to deliver personalized content and advertisements
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking cookies may affect Site functionality. For more information, visit allaboutcookies.org.
Third-Party Links
The Site contains links to external websites, including casino operators, betting sites, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party sites. We strongly encourage you to review their privacy policies before providing any personal information or engaging in gambling activities. Your use of third-party sites is at your own risk and subject to their terms and conditions.
Your Rights
Under UK data protection law (including the UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of Access: You can request a copy of your personal data
- Right to Rectification: You can request correction of inaccurate data
- Right to Erasure: You can request deletion of your data (subject to legal limitations)
- Right to Restrict Processing: You can limit how we use your data
- Right to Data Portability: You can request your data in a portable format
- Right to Object: You can object to marketing communications and certain processing activities
If you have a concern about how we process your data, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Retention periods vary depending on the type of data and its use:
- Email subscriber data: Retained until unsubscribe or 2 years of inactivity
- Analytical and usage data: Typically retained for 12-24 months
- Affiliate tracking data: Retained in accordance with commission tracking requirements
- Contact form submissions: Retained for 12 months
We will delete or anonymise data when no longer needed, unless we are required to retain it by law.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:
Email: [email protected]
Website: akelaltd.com
We will respond to your inquiry within 30 days of receipt.